SamplewoRx

MARCH 01, 2004

McKesson Health Solutions and Promex Medical (Scottsdale, Ariz, and Hasbrouck Heights, NJ) have announced that they have collaborated on the design and development of SamplewoRx. This innovative offering provides pharmaceutical manufacturers with a comprehensive, integrated sampling and compliance solution, all from a single source. SamplewoRx is designed to increase market share for pharmaceutical manufacturers? products among newly diagnosed patients, as well as those who switch from competing products. SamplewoRx addresses the many challenges inherent in sampling by combining existing proven programs that meet the needs of patients, physicians, manufacturers,and sales representatives. Through a combination of customized sample packaging, compliance initiatives, pharmacy-based sampling, and patient persistency programs, SamplewoRx allows pharmaceutical manufacturers to generate more new patient starts, make more efficient use of their drug samples, and track and communicate with patients throughout the course of therapy. For more information, visit www.mckesson.com.



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