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The National Community Pharmacists Association's e-Link provides a way to help pharmacists effectively merchandise OTC products in their pharmacies. The association has partnered with Gladstone Interactive to offer a complete Web-based in-store sign-making software program for pharmacy owners.
Studies have found that sales increase just by incorporating a color image into in-store signage. Under the agreement, pharmacy owners can print full-color Image Signs in store and on demand, which puts owners in control of their signage needs. The signs can help customers quickly identify the products they need and help pharmacy staff ensure correct product and sign placement. The program features full-color product graphics, prices, and 4 size choices. Visit www.pharmacistelink.com for more information.