New DTC Rx Ad Standards Adopted

Ken Rankin
Published Online: Thursday, September 1, 2005

New industry standards governing direct-to-consumer (DTC) advertising of prescription drugs call on pharmaceutical marketers to promote health and disease awareness as part of their promotional messages.

The guidelines, developed by the Pharmaceutical Research and Manufacturers of America, also oblige drugmakers to ensure that their DTC ads "reflect a balance between risks and benefits," "be consistent with FDA-approved labeling," and "make claims only when supported by substantial evidence."

Additionally, the standards require that television ads for prescription products be "targeted for audience and age appropriateness" and include information about assistance programs for uninsured and low-income patients.

Mr. Rankin is a freelance medical writer.

Latest Articles
Having trouble getting your hands on FluMist?
Novartis is paying $390 million to settle charges that it paid kickbacks to pharmacies to encourage drug sales.
Anxiety sensitivity has been linked to more debilitating asthma symptoms and greater functional limitations.
Nasal corticosteroid sprays do not seem to be viable treatments for the common cold.
Latest Issues