Campaign Spotlights Patients' Pharmacy Experiences

Published Online: Tuesday, March 1, 2005

Medicine Shoppe International (MSI) recently unveiled a new national advertising campaign that focuses on the unique customer experience Medicine Shoppe pharmacists provide. The campaign, called "Caring Beyond Prescriptions," includes television and radio announcements. Using real-life examples provided by Medicine Shoppe franchisees, the campaign illustrates Medicine Shoppe pharmacists' dedication to customer care and counseling by highlighting examples of customers'experiences.

MSI worked with the Schupp Co to develop the campaign. The team conducted research with current and potential customers. The research indicated that the Medicine Shoppe pharmacy experience sits well with seniors and individuals who are skeptical about taking their medications. "Our research demonstrated the unique, personalized relationship our pharmacists have with their customers, and the loyalty our customers feel to our pharmacies as a result,"said Terry Burnside, president of MSI.

Latest Articles
Donnie Calhoun, RPh, PD, National Community Pharmacists Association (NCPA) Foundation vice president, discusses how pharmacists can prepare themselves and their business before, during, and after a disaster.
Ken Whittemore Jr, Surescript's senior vice president of professional and regulatory affairs, talks about some new transactions available that can help pharmacists.
In case you got caught up in the Thanksgiving holiday rush, here are the top trending stories you may have missed in November:
Bryan Ziegler, PharmD, executive director of Kennedy Pharmacy Innovation Center, provides some resources for community pharmacists to use when implementing new collaborative services with primary care providers.
Latest Issues