Maxwell Group Debuts MedConferenceLive

JANUARY 01, 2005

In an effort to meet the growing need for direct-to-physician Web conferencing, the Maxwell Group has introduced MedConference- Live. The Web conferencing platform and service package allows drug marketers, brand managers, and medical education agencies to sponsor, manage, and execute live on-line Web conferences via the Internet. The service allows physicians to log onto medical Web conferences and "attend"live events without downloading or installing any additional software or applications. Other features of MedConferenceLive include the following:

  • Physician recruitment: a series of tested erecruitment tactics to help market events and ensure attendance
  • Branded interface: MedConferenceLive events are branded specifically to the company, drug, or talk title
  • ?Data collection capability with complete return on investment tracking and reporting: MedConferenceLive collects key data that allow drug companies to analyze physician behavior in relation to postevent prescribing activity

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