OTC Product News

MARCH 01, 2007


Marketed by: Axcan Pharma (Birmingham, Ala)

Indication: AquADEKs is a complete nutritional supplement specifically designed to meet the needs of cystic fibrosis patients and individuals who have difficulty absorbing fat-soluble vitamins and nutrients. The product contains important antioxidants that reduce oxidative stress in the body and enhanced vitamin D and K content for improved health. AquADEKs uses microsphere technology to enhance the absorption of this antioxidantrich multivitamin and mineral supplement. Although AquADEKs does not require an Rx, most physicians write a script because it needs to be ordered through the pharmacy. AquADEKs is available in soft-gel and liquid formulations. The soft gel is available in 60-count bottles, and the liquid is available in a 60-mL bottle.

For More Information: www.axcan.com 800-472-2634

Emergen-C Immune Defense

Marketed by: Alacer Corp (Foothill Ranch, Calif)

Indication: Emergen-C Immune Defense is specially formulated to support a healthy immune system during the winter season. The product provides 2 distinct formulations: an effervescent drink mix that is added to water and a fizzing lozenge that slowly dissolves in the mouth without water. Both formulations are available in ruby lemon honey flavor. The lozenges are available in a 15-count container, and the drink mix is available in a 36-packet box.

For More Information: www.emergenc.com 800-854-0249


Marketed by: Ivy-Dry Inc (Fairfield, NJ)

Indication: The Ivy-Dry product line now features the zinc compounds Zytrel and Allergy Guard to treat poison ivy, oak, sumac, and insect bites. The new compounds allow emollients to remain active on the skin longer without causing irritation. Ivy-Dry's new patented formulas help the products fight itching, redness, and irritation more effectively.

For More Information: 800-443-8856


Marketed by: Schering-Plough Consumer Health Care (Kenilworth, NJ)

Indication: The FDA recently approved the prescription- to-OTC switch for MiraLAX. The agency also ruled that MiraLAX will have marketing exclusivity for 3 years before any generic OTC versions of the product can be marketed. The product is the first Rx-to-OTC switch in the laxative category in >30 years. As the latest innovation in the OTC laxative category, MiraLAX will pioneer a new class of OTC laxatives known as hyperosmotics. MiraLAX works with the body's natural rhythm in a unique, 4-way mode of action. The benefit of this action is that it results in effective, predictable relief of constipation without harsh side effects.

For More Information: www.schering-plough.com

Prenatal DHA

Marketed by: Nordic Naturals (Watsonville, Calif)

Indication: Prenatal DHA was developed especially for pregnant women to ensure adequate docosahexaenoic acid (DHA) levels. The product provides DHA maintenance during pregnancy and lactation. The recommended dose is 2 soft gels daily with food, or as directed by a health care professional or pharmacist. Each 2 soft-gel serving provides 450 mg of DHA. The product is available in 90-count soft gels.

For More Information: www.nordicnaturals.com 800-662-2544

Shower Sleeve

Marketed by: Health Enterprises Inc (N. Attleboro, Mass)

Indication: The Shower Sleeve is a safe, easy, and effective method to keep injuries dry while showering. Featuring a patented 30-in, one-size-fits-all design, the Shower Sleeve can protect a hand, arm, knee, foot, or leg. The universal design covers casts, postsurgical incisions, intravenous and peripherally inserted central catheter lines, cuts, burns, or abrasions. The Shower Sleeve is latex-free and reusable to assist in all phases of the recovery process.

For More Information: www.healthenterprises.com 800-633-4243

SinuCleanse Squeeze

Marketed by: Med-Systems Inc (Madison, Wis)

Indication: SinuCleanse Squeeze is an all-natural saline solution that provides relief for patients with sinus and nasal symptoms, including pregnant women, patients taking multiple medications, and children. The product delivers the solution through a wide-mouth opening that makes it easy to use and keep clean. SinuCleanse Squeeze is ergonomically shaped for easier and more comfortable use. The product is made of unbreakable, antibacterial plastic that includes an antibackwash valve to ensure safety and cleanliness. SinuCleanse Squeeze is also dishwasher-safe.

For More Information: www.sinucleanse.com 888-430-2809

Triaminic Infant Thin Strips

Marketed by: Novartis Consumer Health Inc (Parsippany, NJ)

Indication: Triaminic Infant Thin Strips are designed to make it easier for children to take the medication necessary to fight cough and colds. The product is half the size and half the dose of Triaminic Pediatric Thin Strips. Recommended for children aged 2 to 3 years, Triaminic Infant Thin Strips melt on the tongue instantly to provide fast, effective relief without the need for water or measuring, ensuring a fast, precise dose of medicine. The product is available in 2 formulas: Decongestant and Decongestant Plus Cough. Triaminic Infant Thin Strips, which come in a mixed-berry flavor, are available in 16 individually wrapped films per package and retail for $6.50.

For More Information: www.triaminic.com 800-KIDS-987 (800-543-7987)


Marketed by: GlaxoSmithKline Consumer Healthcare (Pittsburgh, Pa)

Indication: The FDA has approved Alli 60 mg for OTC use in the United States. Alli, the low-dose version of Xenical (orlistat 120 mg capsules), is the only FDA-approved OTC weight-loss product. The product is indicated for weight loss in overweight adults aged 18 and older when used along with a reduced-calorie, low-fat diet. Taken at mealtime, Alli works by blocking about 25% of the fat in the food an individual eats. The recommended dose of Alli is one 60-mg capsule 3 times a day with meals containing fat. Alli is expected to be available this summer.

For More Information: www.myalli.com

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