Campaign Focuses on Rx Drugs and Pharmacists

JANUARY 01, 2005

The Sarasota Group, a consortium of national community pharmacy organizations and pharmaceutical manufacturers, is educating consumers about the value of prescription drugs and the role the community pharmacist plays in health care. The "Community Pharmacy Value Campaign" began in November 2004 and will continue for 6 months.

A total of 80 pharmacies in 4 cities will reach out to patients to explain the value of prescription medicines and how the community pharmacist helps patients maximize the benefits of those medicines. At the end of the pilot program, a survey will be conducted to evaluate the pilot's impact and to help determine the value of expanding the program.

As part of the campaign, patients will receive a consumer brochure and bag stuffers, in both English and Spanish. The handouts focus on the roles the community pharmacist and prescription medications play in helping individuals live longer, healthier lives. The materials stress the importance of medication management and that the correct use of medicines not only improves overall health and well-being, but also helps patients avoid the need for more costly and complicated treatments.


Become A RESPIMAT T.O.P. Performer 

Get to know RESPIMAT, the slow-moving mist inhaler from Boehringer Ingelheim Pharmaceuticals, Inc.

Watch the RESPIMAT video and test your knowledge with a short multiple-choice quiz. When you get all the answers right, you’ll receive a certificate naming you a RESPIMAT T.O.P. Performer. Why not check it out today?

Pharmacy Times Strategic Alliance

Pharmacist Education
Clinical features with downloadable PDFs

Next-Generation Pharmacist® Awards

3rd Annual Convenient Healthcare and Pharmacy Collaborative Conference

Personalize the information you receive by selecting targeted content and special offers.