Kantar Media Readership Study Ranks Pharmacy Times #1 Among Pharmacists for Two Years in a Row

MAY 06, 2015
Plainsboro, NJ– May 6, 2015Pharmacy Times is the most-read publication among pharmacists and pharmacy professionals, according to the recently released 2015 Kantar Media Pharmacy Readership study. Pharmacy Times was the top choice among pharmacists working in chain and independent retail pharmacies and health-system pharmacies, as well as pharmacy professionals in key positions at pharmacy benefits management companies and managed care organizations. Pharmacy Times was also the top choice among readers in key groups, including pharmacists who spend a significant amount of time each day counseling patients and pharmacists who work in high-volume practices. Moreover, readers of Pharmacy Times who are members of the industry’s top three pharmacy associations—American Pharmacists Association, National Community Pharmacists Association and the American Society of Health- System Pharmacists—ranked Pharmacy Times #1 in readership.
 
The annual Kantar Media study measures the readership habits of thousands of pharmacists and pharmacy professionals. Respondents include pharmacists working in chain and independent retail pharmacies and health-system pharmacies, as well as pharmacy professionals in key positions at pharmacy benefits management companies and managed care organizations. The results, based on surveys completed during the first quarter of 2015, show Pharmacy Times outranked all competitors in Average Issue Readership and Average Page Exposures among the total sample studied. (1)
 
Pharmacy Times’ number one ranking with readers in the retail and health-system segments is a testament to the commitment our editorial staff, sales team and publisher have to our industry. We are proud to deliver relevant and important information consistently to our readers, giving them what they need to improve their practice in today’s rapidly-changing health care landscape,” said Ashley Hennessy Talamo, publisher of Pharmacy Times. “Our constant efforts to improve the editorial package within these segments are recognized today in our results, demonstrating just how well we understand and speak to today’s pharmacy practice.”
 
Leader in Key Subgroups
Pharmacy Times, which circulates to more than 165,000 retail pharmacists, specifically ranked first in Average Issue Readership among retail and independent pharmacists who fill 200 or more prescriptions per day. (2-4) Additionally, Pharmacy Times ranked first in Average Issue Readership and Average Page Exposures among pharmacists who have been in practice for less than 10 years, as well as those who have been in practice for more than 10 years. (5-6)

Pharmacy Times was also recognized in a new subgroup category this year. Respondents were asked to indicate membership in pharmacy associations, which included the American Pharmacists Association, National Community Pharmacists Association and the American Society of Health-System Pharmacists. These respondents all ranked Pharmacy Times highest in Average Issue Readership. (7-9)

For the survey, participants were asked how often they read a particular publication, how they read each issue (such as “cover to cover” or “articles of interest only”), and how much of the issue they read. The survey included a total of 17 publications.

Besides producing the top pharmacy journal, MJH Associates Inc., the publisher of Pharmacy Times, is a full-service media company that creates a comprehensive portfolio of print, digital, mobile, live events, custom educational programs, and other resources for pharmacists and pharmacy professionals. Pharmacy Times is a trusted source of practical information and news that is backed by more than 100 years of credibility and integrity.

  1. Source: 2015 Kantar Media Pharmacy Readership Data, Table 101
  2. Source: 2015 Kantar Media Pharmacy Readership Data, Table 121
  3. Source: 2015 Kantar Media Pharmacy Readership Data, Table 125
  4. Source: 2015 Kantar Media Pharmacy Readership Data, Table 124
  5. Source: 2015 Kantar Media Pharmacy Readership Data, Table 118
  6. Source: 2015 Kantar Media Pharmacy Readership Data, Table 119
  7. Source: 2015 Kantar Media Pharmacy Readership Data, Table 135
  8. Source: 2015 Kantar Media Pharmacy Readership Data, Table 136
  9. Source: 2015 Kantar Media Pharmacy Readership Data, Table 137

About Pharmacy Times
Pharmacy Times is the industry’s leading publication, providing practical, clinical information pharmacists can use in their everyday practices when counseling patients and interacting with physicians. Each issue contains articles and features covering medication errors, drug interactions, patient education, pharmacy technology, disease state management, patient counseling, product news, pharmacy law, and specialty pharmacy. The Pharmacy Times Office of Continuing Professional Education (CPE) is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. Learn more at http://www.PharmacyTimes.com, or write to info@pharmacytimes.com, call 609-716-7777, or visit us on Facebook and on Twitter. Pharmacy Times is published by Michael J. Hennessy Associates, Inc., a leading provider of health care publishing, research, information, and education.

Media Contact:
Alana Suko
For Pharmacy Times
267-932-8760 x310
alana@hornercom.com

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