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Greenstone LLC?A Successful Business Model

Published Online: Friday, August 1, 2008   [ Request Print ]

First established in 1993 as a subsidiary of the Upjohn Company, Greenstone LLC (Peapack, NJ)?formerly called Greenstone Ltd?offers a continuous and growing line of high-quality generic pharmaceuticals.

In 2003, Greenstone became the generic subsidiary of Pfizer Inc, and today the company is considered one of the longest-running and most respected marketers of innovator authorized generics in the United States. Greenstone provides a vigorous product pipeline that highlights quality generic equivalents to some of the best-selling branded pharmaceuticals on the market.

Corporate Strategy

In addition to its name change, Greenstone has embarked on an aggressive new corporate strategy, according to Bill Kennally, president of Greenstone. Specifically, Greenstone has become part of a separate and distinct profit center within Pfizer?Global Established Products.

Greenstone Recognized by HDMA


Bill Kennally

Bill Kennally, President
of Greenstone LLC

For the second consecutive year, the Healthcare Distribution Management Association (HDMA) awarded Greenstone a "DIANA" (Distribution Industry Awards for Notable Achievements in Healthcare) as the Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors More Than $100 Million.

The announcement of the DIANA award was made by the HDMA at its October 2007 Annual Leadership Forum awards banquet, which was held in Phoenix, Arizona.

The DIANA, which has been awarded to health care and consumer products manufacturers since 1959, honors those companies that have developed creative and results-oriented programs that set the standard for excellence in new product introductions and/or product promotions, as well as having benefited health care distributors. The award recognizes these manufacturers who serve as models for leadership and innovation in the health care marketplace.

Criteria used by the HDMA for judging pharmaceutical products companies include the following:

  • Demonstrating flexibility and creativity in meeting the needs of health care distributors and their customers
  • A product line and marketing plan that contribute to sales growth
  • Salespeople empowered to provide business solutions
  • Support of distributor promotional programs
  • High product service levels
  • A high level of customer service

This commitment to customers carries over to all segments of the pharmaceutical industry.

Dedicated to Quality

Greenstone's customers have come to rely on the decades of experience represented by the Greenstone national accounts team, a dedicated support staff, and a strong supply chain and distribution services to support a continuous supply of generic pharmaceutical products that benefit patients, physicians, pharmacies, and partners. Based upon the principles they uphold and the value they deliver, Greenstone strives, every day, to be one of the most trusted names in the generic industry.

A Look Ahead

Greenstone aspires to be the industry's most respected generic supplier. One of the company's main objectives is to continue to promote the value of authorized generics.

"Greenstone LLC is building a broader, more nimble, and aggressive organization which will serve its customers and partners better," said Kennally.

For more information, visit the Greenstone LLC Web site at www.GreenstoneLLC.com, or call 800-435-7095.

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