/publications/issue/2007/2007-04/2007-04-6428

GENERIC COMPANY WINS HDMA AWARD

Author:

Greenstone Ltd, the generic subsidiary of Pfizer Inc, has received the Healthcare Distribution Management Association's (HDMA) Distribution Industry Award for Notable Achievements (DIANA) for "Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors Over $100 Million." The award was presented at the October 2006 Annual Leadership Forum Awards Banquet.

The DIANA honors leading health care product manufacturers who have developed creative and results-oriented programs that set the standard for excellence in new product introductions and/or product promotions, as well as having benefited health care distributors.

The award recognizes manufacturers of pharmaceutical and consumer products that serve as models for leadership and innovation in the health care marketplace. John M. Gray, HDMA president and chief executive officer, said, "DIANA winners should be applauded for working to meet next-generation patient demand for safe, efficient, and cost-effective health care."

Greenstone was established in 1993 and became a wholly owned subsidiary of Pfizer in 2003. The company was chosen for its high levels of customer service, support of distributor promotional programs, demonstration of flexibility and creativity to meet the needs of health care distributors and their customers, and having product line and marketing plan that contribute to sales growth.