SENIOR CAMPAIGN GETS UNDER WAY

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Older adults have a new resource for healthy aging. CVS/pharmacy and the National Council on Aging (NCOA) have launched the Prescription for Better Health Campaign.

The initiative will provide health education, information on prevention, and access to benefits in nearly 6200 CVS/pharmacy stores nationwide, as well as in the community through NCOA's nationwide network. The campaign includes the following:

Prevention—Regular health screenings in select markets with community outreach supported by NCOA

Education—Informing seniors about how to take better care of their health through the availability of resources in CVS/pharmacy locations nationwide

Avoiding adverse drug reactions— CVS pharmacists hosting information sessions in their communities as part of events at local senior centers and NCOA member organizations

Access—CVS/pharmacy promoting NCOA's BenefitsCheckUp, a comprehensive Web-based service to screen for benefit programs for seniors with limited income and resources.