WEB SITE TO HEIGHTEN OTC AWARENESS

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As more individuals turn to the Internet for health information, health care professionals want to make sure that they have the correct information regarding OTC medications. McNeil Consumer Healthcare recently launched "Answers in the Aisles: Increasing Understanding About OTC Medications."

The Web-based educational program will help clarify OTC options and provide the public with reliable online information. Answers in the Aisles (www.AnswersintheAisles.com) provides information specific to OTC-medicine use from the American Pharmacists Association, the American Academy of Family Physicians, and the National Council on Patient Information and Education.

"As pharmacists, we continue to serve as front-line, one-on-one resources to consumers with questions about OTC medicines," said Janet P. Engle, PharmD, associate dean for academic affairs and clinical professor of pharmacy at the University of Illinois at Chicago College of Pharmacy and former president of APhA. "But as more consumers rely on the Web for health-related guidance, it is important that easy-to-use and relevant educational resources?are available so consumers can make informed decisions, achieve the maximum health benefits from their OTC medications, and avoid misuse."