SupplyScape Corp (Woburn, Mass) recently launched the SupplyScape RxAuthentication Service. For the first time, the serial number of each pharmaceutical package, called an electronic product code (EPC), can be verified as authentic before the drugs are dispensed to US consumers. The product leverages radio frequency identification tags to store the EPC of the drug package, which pharmacies and wholesalers can verify over the Internet. In the future, the same service could be used to inform pharmacies about recalled products and provide up-to-date product information. For additional information, visit www.supplyscape.com.