Pharmacy Times

DIABETES AWARENESS CAMPAIGN AIMS TO REACH HISPANIC COMMUNITIES


LifeScan Inc is targeting the Hispanic community with its national diabetes awareness campaign. The company, maker of OneTouch Ultra Blood Glucose Monitoring System, is arming patients with facts and information about the importance of diabetes management and blood glucose monitoring. Momentum for this campaign stems from the ongoing need to provide in-language information to Hispanics. Furthermore, a recent study of 157,000 individuals with type 2 diabetes found that 66% of patients have blood glucose levels that are out of control.

In addition to conducting health fairs and other community events, the company works closely with diabetes health educators who serve the Hispanic community. LifeScan also features a Spanish-language Web site with in-language resources for individuals wanting information, available at www.OneTouchEnEspanol.com. It has a Spanish-language customer service line at 800-381-7226.