Pharmacy Times

Health Fair's Goal Is Education


Initia Inc and its network providers, ClickPharmacy and G2 Communications, have joined the nationwide effort to educate consumers about diabetes by conducting the first of a series of manufacturer-sponsored health fairs. The National Diabetes Health Fair will be held in November 2004 at participating independent pharmacies nationwide.

In response to a growing health concern, this health fair will allow diabetic patients and candidates to obtain education and awareness about the disease by consulting their pharmacist. The fair will promote diabetes prevention and disease-management techniques through risk-factor analysis and will gather consumers' information to provide personalized programming in the future.

Open to the public, the fair will have pharmacists conducting risk assessment tests for patients wanting information about their own risk for diabetes and providing current patients with information that pertains to them. The participants will be given promotional material from sponsoring manufacturers, other health information, and product samples designed for diabetics. For more information about the event, visit www.initiamarketing.com, or e-mail jlabra@initiamarketing.com.