Winn-Dixie Introduces Smartphone App for Filling Prescriptions

Kate H. Gamble, Senior Editor
Published Online: Thursday, October 27, 2011
Winn-Dixie Stores, Inc. announced it has launched a smartphone application designed to help guests better manage their prescriptions and locate the nearest Winn-Dixie Pharmacy with their iPhone, Android or Blackberry smartphones. The app is available as a free download through iTunes, the Android Market, Blackberry App World or through links on Winn-Dixie’s Web site.

“This new app will make our guests’ busy lives easier, allowing them to take better control of their health directly from their mobile device,” said Mary Kellmanson, Winn-Dixie group vice president of marketing. “Using the new app will help guests view and reorder prescriptions, receive alerts when their prescription is ready, set reminders to take their medications and remind them of dosage, and even remind them to schedule a doctor’s appointment.”

The new app and its mobile Web site operate on a secure network created by San Francisco, California-based mscripts. It supports interactive SMS messaging, e-mail, push notifications and mobile calendar integration, and enables Winn-Dixie guests to track refill status and manage physician information and other key health information.

“The Winn-Dixie Pharmacy App is all about improving the relationship between the pharmacy and the patient, reducing or eliminating wait times, and enabling the pharmacists to spend more time on important things—like listening to patient questions and giving health advice,” said Mark Cullen, mscripts CEO. “Winn-Dixie guests can refill prescriptions with a touch of a button, wherever they are. The result is a better shopping experience and better health management.”
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