Fred M. Eckel, RPh, MS; Pharmacy Times Editor-in-Chief
The beginning of a year is a good time to make resolutions or identify new personal goals. An interesting article in the January/February 2011 issue of Harvard Business Review asked business and management leaders what projects they plan to take on in 2011. The HBR editors said they hope that the projects discussed will inspire HBR readers to pursue similar lofty goals.
I thought this would be a neat idea for Pharmacy Times readers too. My own personal project is to promote the development of a new pharmacy business model in community pharmacy. This is a difficult project to accomplish right now; however, I want to see the pharmacist become more of a midlevel practitioner receiving reimbursement for delivery of care, rather than delivery of a product. The challenge is the fact that the current reimbursement model primarily pays for a product delivery, not care delivery. Changing the pharmacist’s current mindset about what is the most important thing they do is where I plan to start.
What project do you plan to take on in 2011? I invite you to share your goals here with all of us and help to inspire Pharmacy Times readers to pursue lofty projects in 2011 too.
Personalize the information you receive by selecting targeted content and special offers.
About Pharmacy Times
Pharmacy Times® is the #1 full-service pharmacy media resource in the industry. Founded in 1897, Pharmacy Times® reaches a network of over 1.3 million retail pharmacists. Through our print, digital and live events channels, Pharmacy Times® provides clinically based, practical and timely information for the practicing pharmacist. Features and specialized departments cover medication errors, drug interactions, patient education, pharmacy technology, disease state management, patient counseling, product news, pharmacy law and health-system pharmacy. Pharmacy Times Continuing Education™ (PTCE) is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education.