California Pharmacists Association and PrescribeWellness Launch Flu Shot Campaign

Published Online: Monday, October 31, 2011
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The California Pharmacists Association (CPhA) is teaming up with PrescribeWellness, a provider of digital communication solutions in healthcare, to launch the "One Million More” Flu Shot Campaign. This initiative seeks to increase the year over year Influenza vaccination rate by 1,000,000 immunizations by donating 10 million communications to flu shot administrators to educate their patients through personalized, educational communications that emphasize both the importance and ease of getting a flu shot.

One in 5 individuals in the United States contract influenza each year due to poor immunization rates, especially among high-risk groups such as children, the elderly, and those with chronic illnesses. Through the “One Million More” initiative, PrescribeWellness will partner with CPhA and its more than 2000 member pharmacies to create and deliver millions of personalized communications to educate individuals on the importance of being vaccinated.

“The California Pharmacists Association is excited to partner with PrescribeWellness on the California One Million More Flu Shot Campaign,” said Jon Roth, CEO of the California Pharmacists Association. “This initiative demonstrates the important role that pharmacists play as the most accessible health care provider in a community. Today, pharmacists do much more than safely dispense medication; they provide immunizations, diabetes management, cholesterol screenings, and an array of other important health services.”

Paul Lofholm, owner and pharmacist of Ross Valley Pharmacy in Marin, California, noted that "the challenge of driving flu shots is making the public aware of the importance of receiving one. I’ve used this technology to reach out to my entire patient population and saw significant growth in flu shot volumes over previous years, and my patients really liked that I personally called them," he said.

To learn more about the campaign, call the “One Million More” hotline 888-257-1890 or send an e-mail ti
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